Creating attractive product propositions that deliver customer value

MetLife wanted to launch new wealth management products into its target market. To achieve this the team needed to identify key elements of the product to be included in the offer and at what price it should be presented to the market for both consumers and IFA’s – to maximise the return on investment.

Founded in 1868, MetLife is one of the world’s largest providers of insurance, pension and investment products – with 90 million customers in over 60 countries. we helped them toward creating a truly customer centric global insurance business.