Powerful segmentation takes a brand to No.1

In a time when the UK boasts more breweries per head of the population than any other country in the world and the rise of the micro-brewery has helped revive the ale industry, established players need to seize the opportunities that this presents to stay ahead.

“They not only developed a highly actionable segmentation tool, but also supported my teams. You can see the results of this work playing out across the business in reinvigorated brands and successful new product launches”

Ian Bray, Managing Director