Reinventing the organisation – compelling segmentation drives a new consumer focus

MetLife’s global CMO, wanted to reinvent the brand, transforming ‘a slow and steady’, US-focused life insurer to a top-tier global, financial services company.

‘With a rare combination of first class technical skills and the consultative mind-set to respond to major strategic questions being asked…they delivered insight based narratives that added clarity and drove actionable decisions that are transforming MetLife into a truly customer centric organisation’

Maryan Broadbent, Global Head of Customer Strategy