Standing out from the crowd through product positioning

Allianz wanted to deliver more targeted broker propositions, and find quick wins to build credibility. To do so, they needed to improve their understanding of their business and enterprise customers so that they could position current commercial insurance product propositions (for brokers to sell on) more accurately, and look at NPD opportunities.

Allianz Insurance is one of the world’s largest insurance and financial services companies with revenues over €122 billion. It is also one of the largest general insurers in the UK. We improved their customer segmentation framework, helping them rethink their marketing plans and find opportunities to stand out against the competition.