potential in existing data
Businesses are faced with three ever increasing challenges …
GROWING ‘CORPORATE AMNESIA’ – Employee turnover, re-assignment, data overload and fragmented distribution of information means organisations have often forgotten what has been learnt.
Our SURGE3 data platform enables you to better manage outputs from your historic research investments, to tap the full potential of your existing data and foster lasting ‘corporate knowledge’
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A system for collecting, collating and integrating raw market research data and the ‘product’ from market research projects, to provide a central hub where the ‘corporate research memory’ can be accessed, making ‘corporate knowledge’ visible and searchable
Foster collaboration between individuals and groups on areas of shared interest – by tagging ‘who has worked on what’. Users can identify colleagues with topic expertise, learning from their experience rather than ‘reinventing the wheel’
Create new recombinant value by combining disparate data (from previous research studies), to create new information, knowledge and insight
Algorithms crawl across the core data cube looking for anomalies – which could be the basis of a change in consumer behaviour or the kernel of an insight.
Data interrogation against pre-defined issues or questions that are of interest to the business
Key elements of SURGE3
Information Repository – ‘dynamic’ system for collecting and collating all of your organisation’s research assets—quantitative and qualitative
Surge3 Cube – a secure relational database that brings together and integrates raw research data
Analytical Engine – machine learning exploring the data for key patterns or anomalies
Client Interface – access to all data and work product held within the repository
Optional Analysis & Reporting – bespoke data analysis by our data scientists and/or regular working sessions utilising the broad vista of available data to address contemporary business questions