Case Studies
Over the past 15 years we have worked for national, international and global clients - on their most pressing commercial issues.  Here are some examples of our work …

positively impacting

business results

ResMed, a $1.6bn global healthcare business specialising in innovative solutions for sleep-disordered breathing, wanted to identify the most promising sales opportunities for their products and services. We helped them understand how likely a hospital would be to adopt new sleep technology. Working with a core client team, we created an actionable segmentation tool that enabled ResMed to efficiently tailor and target their offer by segment. “For the first time ever, we had an actionable framework to identify and evaluate priorities and opportunities for growth. Thanks to Decision Architects, we could implement an effective, targeted marketing strategy.” Andrea Varney Head of UK Marketing