Focus

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OUR FOCUS

Our focus is simple: to understand what makes consumers tick and then use these insights to help our client’s drive growth and profitability.

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WHERE TO PLAY

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Segmentation has always been at the heart of our business.  And because we have amassed years of experience deploying different segmentation approaches for clients, we feel we know what works and what doesn’t.

READ MORE +

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HOW TO WIN

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The benefit of a thorough segmentation process is that not only will it signpost ‘where to play’ but also ‘how to win’ within the segments identified as having most appeal/offering most attractive business potential for the client. The choice modelling and behaviour mapping generated from the analytics, together with qualitative insight gained from deep dive, ethnographic interviews and/or creative workshops with key target audiences, build a story to inform and support clients’ business cases of how to preserve and grow market shares in their respective market spaces.

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Stepping outside the box of traditional focus groups, into deep-dive and non-orthodox group experiences which release creativity and original thinking. Creative workshops among identified target audiences can help clients to focus on the true customer experience (and how it should be measured in a meaningful way), provide the stimuli for advertising, effective communications and ideation (generating new product ideas).

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Overlaying insight with multi-sourced statistical modelling from the segmentation stage, client databases, external data sources and empirical evidence. Generating models of purchase intentions and different marketing mix scenarios.

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