Customer Insight – Decision Architects Skip to content
thinking/

customer insight

Topic

Industry

V.I.P LOGIN

If you are a VIP member, simply login using the link below to access your premium content.

A renewed focus on growth is the antidote to these ‘interesting times’.

Feb 04, 2021
"May you live in interesting times" … delivered with a heavy dose of irony, this...

Riding the data avalanche! An opportunity for everyone.

Jan 12, 2021
Data-driven knowledge businesses are 23 times more likely to acquire customers than those which are...

The Ongoing Battle For Your Mind

Nov 24, 2020
Another in our occasional series of blogs in which we will revisit some of the...

NPS and the Customer Satisfaction Jigsaw

Oct 02, 2020
Since it was first introduced by Fred Reichheld in 2003 ("The One Number You Need...

In praise of the ‘Diffusion of Innovation’

Aug 25, 2020
Another in our occasional series of blogs in which we will revisit some of the...

Why ‘new normal’ will look a lot like ‘old normal’

Aug 20, 2020
Since March my mailbox has been inundated with new surveys, trackers, consumer trend evaluations, and...

In praise of ‘Marketing Myopia’

Jul 14, 2020
In this occasional series of blogs we will revisit some of the articles that we...

‘To sleep, perchance to dream’ … a potentially big impact on an SMEs bottom line

Jan 29, 2019
A few weeks ago we wrote an article on employer provided benefits (“EPBs”) – and over the...

Looking a gift horse in the mouth … assessing the ‘impact’ of your auto-enrolment pension

Nov 08, 2018
Many auto-enrolment pension policies are now approaching their anniversary. This offers SMEs a chance to...