thinking

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Industry

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Who will disrupt the insurance industry?

Aug 20, 2018
Disruptive innovation can hurt – if you’re not the one doing the disrupting. Clay Christensen...

Inter-Generational Wealth – an example of ‘Where to Play’ & ‘How to Win’?

Jul 19, 2018
“The brown? Or the pink?” According to a recent FT article[1] it’s one of the first...

‘Segments of One’ – myth or reality?

Jul 03, 2018
How many segments is too many? At some point we always have this conversation. Clients...

The Barriers to Effective Segmentation

May 07, 2018
Three common pitfalls that bedevil segmentation projects For a marketing framework that conceptually makes so...

Visionary change is a very disciplined business

Aug 17, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be...

While ‘one of the many pleasures of old age includes giving things up’ … this won’t include work’

Jul 31, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be...

Getting Along With Less Cheese

Jul 24, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a...

That Robot Stole My Job

Jul 17, 2017
Should we fear the rise of the machines? Or ‘That robot stole my job’! At...

Game changers in patient research: Wearable Technology  

Oct 20, 2016
We recently introduced our “game changers” series, looking at why the patient journey is such...

Game changers in patient research: mobile technologies and applications

Sep 08, 2016
We recently introduced our “game changers” series, looking at why the patient journey is such...