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NPS and the Customer Satisfaction Jigsaw

Oct 02, 2020
Since it was first introduced by Fred Reichheld in 2003 ("The One Number You Need...

In praise of the ‘Diffusion of Innovation’

Aug 25, 2020
Another in our occasional series of blogs in which we will revisit some of the...

Why ‘new normal’ will look a lot like ‘old normal’

Aug 20, 2020
Since March my mailbox has been inundated with new surveys, trackers, consumer trend evaluations, and...

In praise of ‘Marketing Myopia’

Jul 14, 2020
In this occasional series of blogs we will revisit some of the articles that we...

An interesting segmentation that goes beyond elephants and donkeys – lessons from the US electorate

Oct 15, 2018
An interesting new report looking at the US political landscape was published this week (see...

‘Segments of One’ – myth or reality?

Jul 03, 2018
How many segments is too many? At some point we always have this conversation. Clients...