thinking/

segmentation

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Industry

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An interesting segmentation that goes beyond elephants and donkeys – lessons from the US electorate

Oct 15, 2018
An interesting new report looking at the US political landscape was published this week (see...

‘Segments of One’ – myth or reality?

Jul 03, 2018
How many segments is too many? At some point we always have this conversation. Clients...

The Barriers to Effective Segmentation

May 07, 2018
Three common pitfalls that bedevil segmentation projects For a marketing framework that conceptually makes so...