Direct Line Case Study

Direct Line Case Study 2

Helping to create a meaningful definition of SMEs for the DLG Group

In order to strengthen their understanding of the SME market and potential opportunity within this sector, Decision Architects developed an actionable framework for the Direct Line Group exploring varying business needs – allowing DLG to focus its marketing budget on the biggest opportunities and areas of greatest impact.

Formed in 2012 after the divestment of RBS’ insurance division, Direct Line Insurance Group is a UK based insurer which owns a number of general insurance brands operating in the UK, Italy and Germany – including Direct Line, Churchill, Privilege and Green Flag.