Creating attractive product propositions that deliver customer value
It is critical when launching a new product to understand what the customer truly wants. Decision Architects worked with MetLife to understand what the customer needed and valued – and what they were willing to pay for – to develop optimal products in the Individual Protection and Wealth Management markets.
Founded in 1868, MetLife is one of the world’s largest providers of insurance, pension and investment products – with 90 million customers in over 60 countries. We helped them toward creating a truly customer centric global insurance business