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Our thinking

In the media:

The Hard Edge of Human Advantage

The Hard Edge of Human Advantage

Building Better Human-AI Habits

Building Better Human-AI Habits

The Judgment Gap: Consulting's AI Blindspot

The Judgment Gap: Consulting's AI Blindspot

AI Raises the Bar: Why the Insight Industry Must Lead on Better Thinking - Part 2

AI Raises the Bar: Why the Insight Industry Must Lead on Better Thinking - Part 2

AI Raises the Bar: Why the Insight Industry Must Lead on Better Thinking - Part 1

AI Raises the Bar: Why the Insight Industry Must Lead on Better Thinking - Part 1

Winners and losers in the game of AI-Workplace 'Snakes & Ladders' Part 2

Winners and losers in the game of AI-Workplace 'Snakes & Ladders' Part 2

Winners and losers in the game of AI-Workplace 'Snakes & Ladders' Part 1

Winners and losers in the game of AI-Workplace 'Snakes & Ladders' Part 1

How to survive AI… the skills we need to stay relevant: Part 3

How to survive AI… the skills we need to stay relevant: Part 3

How to survive AI… the skills we need to stay relevant: Part 2

How to survive AI… the skills we need to stay relevant: Part 2

How to survive AI… the skills we need to stay relevant: Part 1

How to survive AI… the skills we need to stay relevant: Part 1

Defending the Soul of Insight: The Barbarians Are at the Gate

Defending the Soul of Insight: The Barbarians Are at the Gate

Beware AI’s Siren Song

Beware AI’s Siren Song

Learning to love your inner cyborg

Learning to love your inner cyborg

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    Published Books

    Adam Riley and David V. L. Smith are authors of:

    The Art of Collaborating with AI: Harnessing the Power of Diverse Thinking (Routledge, 2025)

    This book explores the intersection of human capability and artificial intelligence, and how modern-day polymathic thinking – the ability to connect ideas across disciplines – is essential in an AI-driven world.

    SIGN-UP for a free audio chapter:

    The Art of Collaborating with AI Form
    David Smith is co-author of The Art of Science of Interpreting Market Research Evidence
    David Smith is co-author of Inside Information: Making Sense of Marketing Data
    David Smith is author of The Entrepreneurial Mindset. The Art of Making Ideas Happen
    David Smith is author of The High Performance Customer Insight Professional