Our Story – Decision Architects Skip to content

our story

Building an agency with expertise across segmentation, customer behaviour, analytics and strategic marketing consultancy

Decision Architects began in 2006 when, drawing on my experience in market research, marketing strategy and consultancy, I set out to create an agency focused on delivering actionable strategic insight.

Right from the start, we created a set of core values. These values define our business and the value we bring our clients:

  • Putting service at the heart of everything we do
  • Challenging the status quo through creativity
  • Building open, lasting relationships with our clients and partners
  • Nurturing a passionate and healthy team dynamic

Decision Architects reflects my passion for understanding the customer –getting to the bottom of their attitudes, needs and behaviours, and framing this ‘understanding’ in commercially useful ways. Today, Decision Architects is a team of talented professionals doing cool stuff, delivering creative insights and actionable solutions for our clients.

Companies that are serious about growth are serious about marketing. But in a world of multiplying customer touch points and rapidly changing customer behaviours it’s harder than ever to stay customer focused. Our clients choose Decision Architects because they know we are passionate about working closely with them to put ‘the customer’ at the heart of their decision-making, delivering valuable customer insight that drives successful marketing strategies.

We look forward to working with you to do the same for your business.

Adam Riley
Founder of Decision Architects

Helping you reach new markets with global marketing expertise built on robust data research

The Decision Architects’ team has experience across the globe, and our clients turn to us for strategic marketing decision-making frameworks that become a core part of their marketing approach. Working within a wide variety of industries, geographies and cultures, our team has a successful track record delivering actionable frameworks that support impactful business and marketing strategies.

Whether it’s maximising opportunities in existing markets or expanding into new markets, Decision Architects works with your team to harness the power of actionable insight and analytics that support the needs of your business.

Find out how we can help you put the customer at the heart of your marketing strategy.


what our clients say

Understanding consumer needs across our central and eastern European markets was always going to be a challenge. Decision Architects were able to engage with the various stakeholders across the region … turning what was complex data from multiple touch-points into highly usable outputs which generated powerful and actionable recommendations
European Marketing Director
Consumer Goods