ResMed Case Study

ResMed Case Study 2

Effective marketing plans influence key customer behaviours

To capitalize on the changes in the NHS model in UK and position themselves as a leading figure in developing new models of care for patients, ResMed needed to develop a deep understanding of the drivers and motivations that underpinned behavior.

ResMed is a San Diego-based medical equipment company. With revenues of $1.7bn, employing over 6,000 people and operating in approximately 100 countries worldwide … ResMed specializes in innovative solutions for the treatment of sleep-disordered breathing, sleep apnea, COPD and other respiratory conditions.