MetLife Case Study

MetLife Case Study 2

Employee benefits are not just for ‘the big guys’ … developing solutions for SMEs

The SME market is always tricky to define and with so much variation its hard to develop a compelling product offer that doesn’t quickly become niche. To support the development of an attractive employee benefits package, Decision Architects developed an actionable UK SME segmentation and helped the MetLife team identify those segments which offered the greatest opportunity and ‘fit’ with its brand.

Founded in 1868, MetLife is one of the world’s largest providers of insurance, pension and investment products – with 90 million customers in over 60 countries. We helped them toward creating a truly customer centric global insurance business.