Monitor Deloitte Case Study

Monitor Deloitte Case Study 2

Mapping the Electric Vehicle buying process

Decision Architects ran qualitative research in UK and Germany to enable Monitor Deloitte (and their client, a global car manufacturer) to develop a detailed understanding of the electric vehicle buying process. The groups allowed the team to map the EV buying process and identify how and when to intervene in customers’ EV purchase journey.

Monitor Deloitte (formerly Monitor Group) is the multinational strategy consulting practice of Deloitte Consulting. With 27 offices around the world, it helps its clients address a variety of management areas, including: Corporate & Business Unit Strategy, Digital Strategy, Demand Analytics, Innovation, Organization and Leadership, Economic Development and Security, Marketing, Pricing & Profitability.