Powerful segmentation takes a brand to No.1
The challenge was to help Fullers become a brand-led business to ensure it was well placed to exploit the opportunities presented by the reinvigorated UK ale market. Putting the consumer at the heart of strategic decision-making, and the business’ growth, called for an insight-led strategy.
Fuller, Smith & Turner is a family-owned London brewer, founded in 1845, with a listing on the London Stock Exchange. We helped them identify gaps in their portfolio and exploit the opportunities arising from the UK’s revived ale market by becoming a brand-led business.