Case Studies
Over the past 15 years we have worked for national, international and global clients - on their most pressing commercial issues.  Here are some examples of our work …

positively impacting

business results

MetLife’s global CMO, wanted to reinvent the brand, transforming ‘a slow and steady’, US-focused life insurer to a top-tier global, financial services company. 'With a rare combination of first class technical skills and the consultative mind-set to respond to major strategic questions being asked…they delivered insight based narratives that added clarity and drove actionable decisions that are transforming MetLife into a truly customer centric organisation' Maryan Broadbent, Global Head of Customer Strategy
In a time when the UK boasts more breweries per head of the population than any other country in the world and the rise of the micro-brewery has helped revive the ale industry, established players need to seize the opportunities that this presents to stay ahead. “They not only developed a highly actionable segmentation tool, but also supported my teams. You can see the results of this work playing out across the business in reinvigorated brands and successful new product launches” Ian Bray, Managing Director
Having previously bought Decision Architects syndicated SME insurance research in 2011 and 2012 – following a strategy review in 2014 the DLG marketing team identified new questions to address in order to strengthen their understanding of the SME market and potential opportunity within this sector for their brand portfolio. Formed in 2012 after the divestment of RBS’ insurance division, Direct Line Insurance Group is a UK based insurer which owns a number of general insurance brands operating in the UK, Italy and Germany – including Direct Line, Churchill, Privilege and Green Flag. We helped inform their SME insurance strategy and create a customer centric business.
Allianz wanted to deliver more targeted broker propositions, and find quick wins to build credibility. To do so, they needed to improve their understanding of their business and enterprise customers so that they could position current commercial insurance product propositions (for brokers to sell on) more accurately, and look at NPD opportunities. Allianz Insurance is one of the world’s largest insurance and financial services companies with revenues over €122 billion. It is also one of the largest general insurers in the UK. We improved their customer segmentation framework, helping them rethink their marketing plans and find opportunities to stand out against the competition.

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