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consumer goods

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In praise of ‘Marketing Myopia’

Jul 14, 2020
In this occasional series of blogs we will revisit some of the articles that we...

Expanding your target market – How Greggs harnessed the power of the vegan to expand their consumer base

Jun 27, 2019
Among the depressing outlook on the British High Street is a success story that took...

‘To sleep, perchance to dream’ … a potentially big impact on an SMEs bottom line

Jan 29, 2019
A few weeks ago we wrote an article on employer provided benefits (“EPBs”) – and over the...

An interesting segmentation that goes beyond elephants and donkeys – lessons from the US electorate

Oct 15, 2018
An interesting new report looking at the US political landscape was published this week (see...

Innovation doesn’t necessarily equate to disruption – a case study in a bag!

Aug 28, 2018
Having just written a piece on ‘disruptors’ (READ HERE), I thought this FT article looked...

‘Segments of One’ – myth or reality?

Jul 03, 2018
How many segments is too many? At some point we always have this conversation. Clients...

Visionary change is a very disciplined business

Aug 17, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be...

While ‘one of the many pleasures of old age includes giving things up’ … this won’t include work’

Jul 31, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be...

That Robot Stole My Job

Jul 17, 2017
Should we fear the rise of the machines? Or ‘That robot stole my job’! At...