Informed decision making underpins ambitious growth
Effectively assessing the impact of marketing activity requires a regular flow of high quality data. Working with the Fentiman’s team, Decision Architects put ‘sensors in the ground’ to monitor key elements of brand health, augmented with our own insight drawn from over 25 years of experience in consumer goods – and feeding this back in actionable reporting sessions.
Thomas Fentiman acquired a recipe for botanically brewed ginger beer in 1905. After the original business closed in the 1960s, the Fentiman’s brand was resurrected in 1988 with a mission to produce drinks in the original way, using the traditional ginger beer recipe and 100% natural ingredients.