‘Segments of One’ – myth or reality?

‘Segments of One’ – myth or reality?

How many segments is too many? At some point we always have this conversation. Clients usually find 4 too few and 12 too many (leave aside that it’s not about how many but rather how you prioritise). So the spectre of ‘segments of one’ leaves us scratching our heads – an existential crisis for those of […]

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Visionary change is a very disciplined business

Visionary change is a very disciplined business

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled … Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and […]

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While ‘one of the many pleasures of old age includes giving things up’ … this won’t include work’

While ‘one of the many pleasures of old age includes giving things up’ … this won’t include work’

At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled … Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How MetLife imagined a new future for the insurance industry… and […]

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That Robot Stole My Job

That Robot Stole My Job

Should we fear the rise of the machines? Or ‘That robot stole my job’! At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be presenting a paper on transformational change in the financial services industry, entitled… Are you insured, Scarlett? ‘I can’t think about that right now… I’ll think about that tomorrow’. How […]

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Game changers in patient research: Wearable Technology  

Game changers in patient research: Wearable Technology  

We recently introduced our “game changers” series, looking at why the patient journey is such an integral part of healthcare brand strategy and planning. It’s our belief that achieving a rich, detailed, and insightful view of the patient journey should be the gold standard for healthcare marketers, and in our upcoming series of articles, we […]

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Game changers in patient research: mobile technologies and applications

Game changers in patient research: mobile technologies and applications

We recently introduced our “game changers” series, looking at why the patient journey is such an integral part of healthcare brand strategy and planning. It’s our belief that achieving a rich, detailed, and insightful view of the patient journey should be the gold standard for healthcare marketers, and in our upcoming series of articles, we […]

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