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‘To sleep, perchance to dream’ … a potentially big impact on an SMEs bottom line

Jan 29, 2019
A few weeks ago we wrote an article on employer provided benefits (“EPBs”) – and over the...

An interesting segmentation that goes beyond elephants and donkeys – lessons from the US electorate

Oct 15, 2018
An interesting new report looking at the US political landscape was published this week (see...

Innovation doesn’t necessarily equate to disruption – a case study in a bag!

Aug 28, 2018
Having just written a piece on ‘disruptors’ (READ HERE), I thought this FT article looked...

‘Segments of One’ – myth or reality?

Jul 03, 2018
How many segments is too many? At some point we always have this conversation. Clients...

The Barriers to Effective Segmentation

May 07, 2018
Three common pitfalls that bedevil segmentation projects For a marketing framework that conceptually makes so...

Visionary change is a very disciplined business

Aug 17, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be...

While ‘one of the many pleasures of old age includes giving things up’ … this won’t include work’

Jul 31, 2017
At ESOMAR’s, 70th anniversary, World Congress from 10-13 September in Amsterdam www.esomar.org/congress we will be...

That Robot Stole My Job

Jul 17, 2017
Should we fear the rise of the machines? Or ‘That robot stole my job’! At...

Game changers in patient research: Wearable Technology  

Oct 20, 2016
We recently introduced our “game changers” series, looking at why the patient journey is such...

Game changers in patient research: mobile technologies and applications

Sep 08, 2016
We recently introduced our “game changers” series, looking at why the patient journey is such...