Employee benefits are not just for ‘the big guys’ … developing solutions for SMEs
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In a category in flux, effective segmentation provides a road-map to sustainable growth
A successful marketing strategy is built upon an effective segmentation
A common language brings together marketing and sales
Everything’s gonna be alright... with an actionable segmentation
Reinventing the organisation - compelling segmentation drives a new consumer focus
Powerful segmentation takes a brand to No.1
Helping to create a meaningful definition of SMEs for the DLG Group
Standing out from the crowd through product positioning
Identifying commercial opportunities with hospital segmentation
Are you still mining meaningful insight from your segmentation?
Have your segments lost focus? Are they defined by dimensions that are no longer relevant to your category or business?
Are you having issues locating your segments in your CRM data? Is your typing tool too complex to make the framework actionable?
Are you missing key information that you need to activate your segments?
