Why our understanding of the SME sector needs a reboot

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Presentation to the UK Market Research Society, November 2018. Presenting a more actionable way of classifying the SME sector than ‘just’ number of employees or revenue. SME… a meaningless epithet? There is lots of fighting talk about the success of the UK economy being driven by the engine room: SME sector. But the term SME […]

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Overcoming the barriers to effective segmentation

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For a marketing framework that conceptually makes so much sense, and promises so much, segmentation is a very polarising tool. Great as a concept, but fraught with practical pitfalls. Many segmentation have failed to live up to the hype as people struggle to make them actionable within their organisations. In this article we touch upon […]

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The Benefits Balance – what really matters to employees?

The Benefits Balance – what really matters to employees?

Since the financial crisis of 2008, the business of employing staff has seen a seismic shift in the power balance – the candidates are now in the driving seat. The right employee benefits are now a priority for businesses looking to attract (and keep) high caliber candidates. Employers are offering a host of benefits from […]

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