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Retire, Refresh or Retain …
is your segmentation still fit for purpose?

Are you still mining meaningful insight from your segmentation?

Have your segments lost focus? Are they defined by dimensions that are no longer relevant to your category or business?

Are you having issues locating your segments in your CRM data? Is your typing tool too complex to make the framework actionable?

Are you missing key information that you need to activate your segments?

Get a free segmentation review from consultants with huge experience of developing actionable segmentation.