MetLife Case Study

MetLife Case Study 2

‘If we command our wealth, we shall be rich and free. If our wealth commands us, we are poor indeed’

The wealth management space is a very competitive market with many competitors offering similar products. Research with financial advisors explored the pain points, reasons to believe, usage and attitudes of wealth management policy customers as well as testing product concepts to refine what should be launched in the market.

Founded in 1868, MetLife is one of the world’s largest providers of insurance, pension and investment products – with 90 million customers in over 60 countries. We helped them toward creating a truly customer centric global insurance business.